Travel agency business simulation at Babeș-Bolyai University

Country

Romania

University

Babeș-Bolyai University

Programme / Course

Business Administration in Hospitality Services / Travel Agency Management

Simulation

Travel agency

Group size

+60

Client

Babeș-Bolyai University in Cluj-Napoca is one of the largest and most prestigious public universities in Romania. Its Faculty of Business offers undergraduate and master’s programmes in business administration, hospitality and tourism, delivered in both Romanian and English.

In 2026, the faculty became the first business school in Romania to receive AACSB accreditation from the Association to Advance Collegiate Schools of Business, one of the most prestigious international quality standards in business education, held by fewer than 6% of business schools worldwide.

As part of the Business Administration in Hospitality Services programme, students attend the compulsory Travel Agency Management course, where they use the Revas Travel Agency Business Simulation under the guidance of Assoc. Prof. PhD Monica Maria Coroș, Vice-Dean of the Faculty of Business.

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Challenge

Teaching travel agency management requires more than explaining business concepts in theory. Students need to understand how market context, competition and strategic decisions influence company performance.

While these topics can be discussed in a traditional classroom, it is often more difficult for students to experience how they interact in practice. They need an environment where they can make business decisions, observe their consequences and adjust their strategy based on the results.

A practical, decision-based learning approach allows students not only to learn how a travel agency operates, but also to experience how business decisions affect company performance in a competitive market.

Results

The Revas Travel Agency business simulation was integrated into the Travel Agency Management course which is part of the compulsory curriculum for the Business Administration in Hospitality Services programme.

More than 60 students manage virtual travel agencies and compete with other teams in the same simulated market. Throughout the simulation, they make business decisions while observing their impact in real time and analysing market results in a competitive environment.

According to Monica Maria Coroș, Revas increased student engagement compared to traditional teaching methods and was assessed as more effective than traditional teaching alone.

Student engagement and learning outcomes

Student engagement increased compared to traditional teaching.

Understanding of business decision-making was rated 4 out of 5.

Active participation during classes was rated 4 out of 5.

Likelihood of recommending Revas to other educators was rated 5 out of 5.

Better understanding of market context

One of the biggest benefits identified by the lecturer was helping students better understand market context and competition. According to Monica Maria Coroș, students became more aware that business results depend not only on their own decisions but also on market conditions and competitors’ actions.

Students became highly interested in outperforming competing teams and paid greater attention to analysing competitors’ strategies before making their own business decisions.

Higher engagement as the simulation progressed

The lecturer observed that the highest student engagement appeared from round four onwards. At this stage, students were able to compare their results with other teams, observe the effects of their previous decisions and adjust their strategies within the competitive environment created by the simulation.

Summary

By managing virtual travel agencies, students gain hands-on experience and develop a deeper understanding of market context and competition. Through the simulation, they experience firsthand how business decisions, competitive dynamics, and market conditions shape a company’s performance, connecting theoretical knowledge with real-world business decision-making.

According to Monica Maria Coroș, Revas offers students a “great hands-on experience” that bridges classroom theory and practical application, helping them move from learning about travel agency management to experiencing it directly.

Testimonial

“Revas gives students a great hands-on experience and helps them better understand the market context and competition. After using the simulation, students become more aware of how their decisions affect business results.“
—Monica Maria Coroș, Assoc. Prof. PhD, Vice-Dean, Faculty of Business, Babeș-Bolyai University

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