Business Simulations for Students

Q: Which degree programmes at WSZiB Krakow use Revas simulations?

The simulations are used in the Digital Marketing, Management, and Finance and Accounting degree programmes.

Q: What skills can students develop through business simulations?

Students develop skills in data analysis, decision-making, strategic thinking, planning, communication, teamwork, and assessing the consequences of their decisions.

Q: What is the instructor’s role during simulation-based classes?

The instructor acts as a mentor and facilitator. They support students in analysing situations and drawing conclusions while allowing participants to take responsibility for making their own decisions.

How business simulations develop students’ skills at WSZiB

Country

Poland

University

Wyższa Szkoła Zarządzania i Bankowości in Cracow

Programme / Course

Digital Marketing,
Management,
Finance and Accounting

Simulation

Accounting services

Digital marketing agency

Group size

+1100

Client

University of Management and Banking in Cracow is a practically oriented university that consistently develops modern teaching methods, combining academic knowledge with real-world business experience. The university’s strategy is based on cooperation with businesses, the implementation of innovative teaching approaches, and the development of skills that today’s employers expect.

At WSZiB, modern education means not only transferring knowledge but, above all, preparing students to make decisions, think critically, collaborate effectively, and operate in a dynamically changing professional environment. This is why practical and digital teaching methods are among the university’s key areas of development.

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Challenge

As a practically oriented university, WSZiB wanted to prepare its students even more effectively for the demands of today’s job market.

While traditional classes provided students with theoretical knowledge, they did not always offer enough opportunities to develop the skills required in everyday professional life — such as analysing data, making decisions, justifying their choices, and taking responsibility for the consequences.

The university was looking for a solution that would enable students to:

make decisions in a realistic business environment,
analyse the consequences of their actions,
develop analytical and strategic skills,
learn how to work effectively in teams,
make mistakes in a safe environment and learn from them.

Area of Development	What Students Practice
Decision-making	They choose actions in a realistic, virtual business environment and observe their consequences.
Data analysis	They interpret results, market and financial data, and use them in subsequent rounds.
Strategic thinking	They plan actions, assess risk, and consider the consequences of decisions for the whole company.
Collaboration	They discuss, argue their positions, and develop solutions in teams.
Learning from mistakes	They test decisions under controlled conditions and draw conclusions from the results.

Results

Pursuing its vision of practice-oriented education, WSZiB incorporated Revas Business Simulation Games into its study programmes.

Business simulations align with the university’s vision of creating an active learning environment. They demonstrate that modern education should go beyond simply delivering content and enable students to experience the consequences of their own actions.

Aneta Ziółkowska, PhD, Professor at WSZiB
Vice-Rector for Education and Research
University of Management and Banking in Krakow

Students of Digital Marketing, Management, and Finance and Accounting use the Interactive Agency and Accounting Office simulations during their classes. They manage virtual companies, analyse results, make business decisions, and observe their consequences in subsequent rounds of the simulation.

Simulations are worth introducing when they are clearly aligned with programme learning outcomes. Their key advantage is the opportunity to learn in a controlled environment. A well-designed simulation simultaneously develops knowledge, practical skills, and social competencies.

Magdalena Kowalska-Musiał, PhD, Professor at WSZiB
Dean of the Faculty of Applied Sciences

The classes last between 8 and 12 hours and are conducted online. The instructor acts as a mentor and facilitator, supporting students in analysing situations, drawing conclusions, and making independent decisions. This approach encourages active participation and gives students greater responsibility for their own learning process.

Summary

Greater Student Engagement

Students quickly become engaged in the simulation because they can immediately see the consequences of their decisions. Gamification and teamwork make the classes dynamic, challenging, and rewarding at the same time.

Data-Driven Business Decisions

In each subsequent round, participants use previous results, market and financial data, as well as forecasts for the company’s future development. This helps them make more informed decisions, learn how to justify their choices, and assess the potential consequences of different actions.

Skills Aligned with Labour Market Needs

Working with business simulations helps students develop skills valued by employers:

data analysis,
strategic thinking,
planning,
decision-making,
communication,
teamwork,
responsibility for results,
learning from mistakes.

Better Understanding of How a Business Works

Business simulations help students understand the relationships between key areas of a company. Marketing decisions can affect sales, costs, cash flow, or staffing levels. As a result, participants learn to analyse a company as a whole rather than from the perspective of a single department.

FAQ

What business simulations does WSZiB Krakow use?

The University of Management and Banking in Krakow uses Revas Business Simulation Games: Business Management – Interactive Agency and Accounting Office.

Which degree programmes at WSZiB Krakow use Revas simulations?

The simulations are used in the Digital Marketing, Management, and Finance and Accounting degree programmes.

What skills can students develop through business simulations?

Students develop skills in data analysis, decision-making, strategic thinking, planning, communication, teamwork, and assessing the consequences of their decisions.

What is the instructor’s role during simulation-based classes?

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