Zealand started their adventure with the online business games with the Travel Agency game supplied by Revas. After a “pilot workshop” with one class, they used it at all the first semester Marketing classes.
We used the game in a two-day’s session (two full days) and as a compulsory task in the programme. After each round in the game and in finalizing the game, the playing group should orally and in writing present their reflections on their results and decisions – Poul explained.
Last autumn over 100 student played in groups and against each other. Twelve teachers were Game Masters and handled the leading and supervision of the process.
Based on the very good results in both motivating the students and in facilitating learning, Zealand have now decided to use the game as an ongoing process in the semester. Groups will be formed at the beginning of the semester and playing the game will take place in three days: at the beginning of the semester, at the middle and at the end. Thereby we can use the game as a mean to teach the students about the concept of a business, actual decision-making and finally reflections and relations to business and marketing theory.